The GDPR and CPRA have set the standard for privacy regulations in the last few years, but organizations are still figuring out how to fulfill their compliance obligations effectively. One such area is the relationship between data retention and user consent.
Business owners have multiple priorities: keeping profits high, providing high-quality products and/or services, retaining employees, and many more. Prioritizing customer privacy can all too easily fall […]
Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. This is a tried-and-true part […]
With each new privacy law that emerges, the rights of consumers to assert control over their personal data become more formidable, and the significance of data […]