News and Articles
April 28, 2021
Companies that put all their money into advertising and sales may be missing a potentially valuable source of revenue. You have an additional option to maintain […]
April 16, 2021
Customer data is the lifeblood of a company’s marketing strategy. But while marketing departments want to collect as much data as they can and use it […]
April 5, 2021
Leverage Privacy as a Competitive Advantage According to a Cisco survey, 32% of respondents said they would choose another provider if they were uncomfortable with a […]
March 30, 2021
A multitude of different privacy laws place strict requirements on businesses to properly handle customer information. While many of these requirements are simple enough, the majority […]
March 25, 2021
As details of the GDPR became more widely known, companies around the world that had previously feared losing business in Europe began to relax. The new […]
March 18, 2021
P’s of Marketing If you are a marketing professional, you’re familiar with the five P’s of marketing: product, price, placement, promotion, and people. But now there’s […]