December 19, 2024
As the year closes, it’s clear that the evolving regulatory landscape is reshaping the responsibilities of organizations and the rights of individuals. Let's take a look back at the major privacy landmarks of 2024.
December 19, 2024
Data explodes, regulations expand. Privacy automation is key. Streamline consent, fulfill DSARs, and build trust. Choose scalable, integrated tools to manage preferences and ensure compliance.
December 4, 2024
Nearly every privacy compliance law includes the same fundamental concept: the right of individuals to control how companies collect, use, and share their personal information, as […]
December 4, 2024
When people are overwhelmed, they tend to get lax about how they handle issues. In this case, customers may overlook privacy settings or inadvertently share more information than they intended to with a business. Here's how to combat privacy fatigue in your customer base.
December 4, 2024
As third-party cookies fade into obsolescence and privacy regulations tighten globally, marketers are discovering that their most valuable asset has been right under their noses: first-party data collected directly from prospect interactions.
December 2, 2024
As the holiday season takes off, data privacy is usually the last thing on everyone’s mind. Unfortunately, due to the anticipated increase in sales and marketing […]
November 27, 2024
As the use of AI grows, so do concerns around data privacy. Generative AI, in particular, uses vast amounts of data farmed from across the internet […]
November 27, 2024
Data is the new oil. However, protecting an oil rig from marauders is a more straightforward process than safeguarding data. Data protection involves protecting data from […]
November 7, 2024
Achieving privacy compliance is a non-negotiable first step for any business. But it’s just the beginning.
October 28, 2024
We don't really think about data privacy around Halloween - but we really should. Here's what you should strive to avoid.
October 14, 2024
The Children’s Online Privacy Protection Act (COPPA) requires businesses to adhere to very strict and specific rules when collecting, using, or disclosing personal information from children under the age of 13. Marketing professionals absolutely need to understand the law’s implications and how to navigate them effectively.
October 10, 2024
Your company should not be on someone’s mental list of untrustworthy businesses. But how do you prove you can be trusted? By letting customers make important decisions about their own data through a single online portal known as a trust center.