News and Articles

April 28, 2021
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How to Leverage Customer Relationships for Increased Revenue

Companies that put all their money into advertising and sales may be missing a potentially valuable source of revenue. You have an additional option to maintain […]
April 16, 2021
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A Basic Privacy Laws Comparison

Customer data is the lifeblood of a company’s marketing strategy. But while marketing departments want to collect as much data as they can and use it […]
April 5, 2021
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Leverage Privacy as Competitive Advantage

Leverage Privacy as a Competitive Advantage According to a Cisco survey, 32% of respondents said they would choose another provider if they were uncomfortable with a […]
March 30, 2021
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Privacy Terms Every Business Leader Should Know

A multitude of different privacy laws place strict requirements on businesses to properly handle customer information. While many of these requirements are simple enough, the majority […]
March 25, 2021
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Why Your Privacy Policy Isn’t Enough to Satisfy the GDPR

As details of the GDPR became more widely known, companies around the world that had previously feared losing business in Europe began to relax. The new […]
March 18, 2021
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The New P of Marketing: Privacy

P’s of Marketing If you are a marketing professional, you’re familiar with the five P’s of marketing: product, price, placement, promotion, and people. But now there’s […]