Most privacy laws also allow for a more indirect approach to establishing a legal basis for data processing. One particular legal basis appears in several of these laws, though its name is specific to the GDPR: legitimate interest.
Data fuels personalized user experiences, drives effective marketing and sales strategies, and provides valuable insights into user behavior. However, this power comes with a significant responsibility. For marketers, understanding and implementing privacy compliance has become essential.
Conversations about online privacy have existed as long as the internet itself. As the internet’s capabilities expanded and technology became more pervasive (and invasive), these conversations […]
January 28 is significant data in the privacy industry. Known as Data Privacy Day (Data Protection Day in Europe), this day focuses on raising awareness of […]