News and Articles

April 5, 2021
privacy competitive advantage play button x

Leverage Privacy as Competitive Advantage

Leverage Privacy as a Competitive Advantage According to a Cisco survey, 32% of respondents said they would choose another provider if they were uncomfortable with a […]
March 25, 2021
privacy policy not enough x

Why Your Privacy Policy Isn’t Enough to Satisfy the GDPR

As details of the GDPR became more widely known, companies around the world that had previously feared losing business in Europe began to relax. The new […]
March 18, 2021
marketings new p privacy 1200x628

The New P of Marketing: Privacy

P’s of Marketing If you are a marketing professional, you’re familiar with the five P’s of marketing: product, price, placement, promotion, and people. But now there’s […]
March 14, 2021
Are You Ready Thumbnail Play Button x

Video – Are You Ready for New Privacy Laws?

March 11, 2021
consent vs permission x

Consent vs. Permission: Properly Using Customer Data

Articles about privacy and consent management are plentiful online. And while most companies understand these principles, it’s important to remember what they actually mean. Customers allow […]