Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. This is a tried-and-true part […]
As most privacy experts will know, the GDPR deals with how you collect, process, and store customer data. Most practical GDPR tips focus on data collection […]
The terms “data privacy” and “data security” are sometimes used interchangeably. In reality, however, they are drastically different concepts with different applicable laws and procedures. Some […]