News and Articles

March 25, 2021

Why Your Privacy Policy Isn’t Enough to Satisfy the GDPR

As details of the GDPR became more widely known, companies around the world that had previously feared losing business in Europe began to relax. The new […]
March 18, 2021

The New P of Marketing: Privacy

P’s of Marketing If you are a marketing professional, you’re familiar with the five P’s of marketing: product, price, placement, promotion, and people. But now there’s […]
March 14, 2021

Video – Are You Ready for New Privacy Laws?

March 11, 2021

Consent vs. Permission: Properly Using Customer Data

Articles about privacy and consent management are plentiful online. And while most companies understand these principles, it’s important to remember what they actually mean. Customers allow […]
March 4, 2021

Exploring the Buy vs. Build Dilemma for Privacy Compliance Software

When it’s time to install or upgrade privacy compliance software, most companies default to shopping for a pre-built program. This ensures that everything’s ready to go […]
January 6, 2021

Why Privacy Matters for Your Business

Why Privacy Matters for Your Business In the new experience economy, customers spend a lot of time researching their options before ever providing any personal information.  […]