Since customers no longer want to hand out large amounts of personal information, how can you continue using CTAs effectively? One answer comes from a concept cemented in the GDPR: legitimate interest.
The GDPR and similar privacy laws around the world placed new pressures on business leaders. Marketing leaders now had to worry not only about attracting new […]
Real-time consent management enables companies to respect customer choice across the entire enterprise immediately.
For developers adding privacy compliance capabilities to online forms, data integrations, and internal processes, you must know how to engage with key stakeholders to assist with policy development and resulting technical requirements.
In a significant development for data privacy in India, the Digital Personal Data Protection Act (DPDP) has received Presidential assent. The bill was published in the Official Gazette on August 14, making it a binding law. In this report, we delve into the core aspects of the new law and its principal requirements.
As the holiday season takes off, data privacy is usually the last thing on everyone’s mind. Unfortunately, due to the anticipated increase in sales and marketing […]