Customer data is the lifeblood of a company’s marketing strategy. But while marketing departments want to collect as much data as they can and use it […]
This privacy statement from 4Thought Marketing is designed to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for 4Thought […]
Data quality is central to marketing’s ability to create targeted campaigns and personalized experiences. Here, we examine the relationship between marketing, data quality, and privacy.
In this article, we will explore the various consent models, particularly the opt-in vs. opt-out models, and examine how to ensure compliance with different privacy regulations.
As governments listen to citizen requests for better protection, new laws pass to replace old ones or to set an initial privacy standard. Meanwhile, legal decisions set precedents for both interpreting and enforcing these laws. The standards for data privacy have never been higher—or more complicated.