As the role of artificial intelligence in marketing continues to expand, we should prioritize keeping our AI-powered tools in compliance with relevant privacy laws. Of course, this is easier said than done. How do we get started bringing our AI chatbots into full compliance with applicable privacy laws?
Privacy laws tend to emphasize customer consent in multiple areas: information sharing, marketing purposes, being contacted, and more. However, these same laws cover more than explicit […]
Since customers no longer want to hand out large amounts of personal information, how can you continue using CTAs effectively? One answer comes from a concept cemented in the GDPR: legitimate interest.
A quick Google search of “marketing tools” turns up a staggering list of results. From keyword resources to social media scheduling software and much more, there’s […]
Satisfy privacy compliance requirements by adding functionality to any system using the 4Comply API. Los Gatos California, June 19, 2020 — 4Thought Marketing–a software development and […]
Due to media coverage about privacy and data breaches, consumers are much savvier. If customers now have control, how do you adapt your approach and seize the opportunity?
