Data quality is central to marketing’s ability to create targeted campaigns and personalized experiences. Here, we examine the relationship between marketing, data quality, and privacy.
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so. Is your company in the clear? If privacy officials asked if you had a legal basis for processing data collected from your customers, could you provide evidence that you did?
When your advertising campaigns use marketing automation systems, how can you implement privacy best practices from the very beginning? Here’s what seven marketing professionals have to say.
As initial worries about the GDPR died down, some companies relaxed a little too much and made only minimal changes. Now as privacy regulations are being enforced across the world, is your company meeting all requirements?
For developers adding privacy compliance capabilities to online forms, data integrations, and internal processes, you must know how to engage with key stakeholders to assist with policy development and resulting technical requirements.