The GDPR and similar privacy laws around the world placed new pressures on business leaders. Marketing leaders now had to worry not only about attracting new […]
P’s of Marketing If you are a marketing professional, you’re familiar with the five P’s of marketing: product, price, placement, promotion, and people. But now there’s […]
The entire EU digital advertising ecosystem may soon be disrupted. TechCrunch published an excellent article on how the IAB Transparency and Consent Framework is likely to be […]
Businesses can no longer afford to snap up as much customer data as possible. With the introduction of extensive privacy laws, your organization has to be […]