As most privacy experts will know, the GDPR deals with how you collect, process, and store customer data. Most practical GDPR tips focus on data collection and processing. For instance, it’s always important to collect consent immediately, and then to ensure that you honor that consent during your marketing efforts. But it’s easy to overlook that the GDPR also dictates how you store that data—and you store data in more places than you may realize at first. Maintaining GDPR compliant data storage is absolutely critical.
Wherever your customers’ data ends up, if it falls under GDPR jurisdiction, you have to make sure that you handle it legally. Where does your company store collected customer data? A few examples include:
One of the privacy rights enshrined in the GDPR is the right to be forgotten. On hopefully rare occasions, customers will request that you delete any and all data you’ve collected from them. That requires a significant amount of searching. Overlooking any data could subject you to significant fines if the customer challenges you or learns you’re still holding onto their information. The GDPR doesn’t care if you made a mistake or not. You’ll still be fined.
Knowing exactly where to find all GDPR-relevant customer data can reduce your risk of fines. Start with the most obvious places to look, like your marketing automation software setups. But don’t stop there. Anywhere you could find customer data—even theoretically anonymized data—should be on your checklist.
The only possible exception is if you’re keeping a record of customers who had submitted right-to-be-forgotten requests. 4Comply’s legal activities record has a section dedicated to this. However, this record of forgotten customers must follow several common-sense measures:
A data audit is a massive project for any company. Why tackle it alone? Our expert team is ready to help you bring your data management game up to speed with privacy laws. And once your audit is complete, keep your momentum going with 4Comply to stay up-to-date with changing requirements and streamline your long-term data management. Make it easy to maintain GDPR compliant data storage.