In marketing, consent refers to a customer explicitly stating that a company can communicate with them. In other words, granting consent automatically includes permission. For marketers, consent is a much stronger signal of interest and opens the door for a variety of marketing activities.
4Comply’s consent entries dashboard keeps track of every user who has given explicit consent to be contacted, along with relevant details such as:
4Comply’s permissions section keeps track of all your calculated permissions. It also “shows its work” in the sense that you can see the steps taken to calculate permission. Not only does this make things clearer for you, but it also allows you to justify contacting users who have not given explicit consent.
Accidentally mixing up consent and permission can lead to customers complaining about receiving communications that they never wanted. On the other hand, it can also lead to potential missed leads as you send promotional materials to customers who were never truly interested. By taking care to separate the two categories, 4Comply ensures that your marketing strategy is foolproof. Want to learn more about consent management? Get in touch with us today for a demo.