The landmark California privacy law, one of the more robust examples of privacy legislation in the United States, has been in effect since 2018. A set of amendments to the existing law passed in 2020. As of January 2023, these amendments are now in effect, so a quick revisit to California’s privacy legal requirements is in order.

The California Consumer Privacy Act of 2018 (CCPA) is a groundbreaking piece of legislation that empowers consumers with greater control over their personal information and the way it is used by businesses. This law offers Californians a host of new privacy rights, including:

• The ability to know what personal data about them is being collected
• The right to know how the collected data is used and shared
• The right to delete that personal data upon request (with certain exceptions)
• The right to opt-out of the sale or sharing of their personal information
• The right to non-discrimination when exercising the above rights

Proposition 24, better known as the California Privacy Rights Act (CPRA), passed in November 2020 and further amended the CCPA. These amendments introduced additional privacy protections that went into effect on January 1, 2023, including:

• The right to correct inaccurate personal information held by businesses
• The right to limit the use and disclosure of their sensitive personal information

The proposition also established the California Privacy Protection Agency (CPPA) to enforce the law.

Businesses that fall under the jurisdiction of the CCPA have certain responsibilities, such as responding to consumer requests to exercise their rights and providing clear notices that explain their privacy practices. The CCPA applies to a wide range of businesses, including data brokers. It’s important to note that the CPRA amends the CCPA, rather than creating a new, separate law. As such, the CCPA, as amended by the CPRA, is often referred to as simply the “CCPA.”

Interested in how your business can stay compliant with this and any other privacy law that applies to you? Contact us for a free demo of 4Comply, our user-friendly privacy compliance software, and ensure you’re following every legal requirement.