March 2, 2023
Deceptive marketing practices, while illegal, are unfortunately still common. False advertising can lead to plenty of problems for both the perpetrating company and anyone that falls […]
February 17, 2023
The GDPR and CPRA have set the standard for privacy regulations in the last few years, but organizations are still figuring out how to fulfill their compliance obligations effectively. One such area is the relationship between data retention and user consent.
February 17, 2023
In today’s data-driven world, the need for privacy-first marketing has never been more relevant. With consumers becoming increasingly aware of how their data is being used, […]
February 9, 2023
To prevent someone’s private information from going to the wrong person, your organization needs to take care to verify the user’s identity before any information changes hands. Let’s look at a few ways to do this.
February 3, 2023
On March 24, 2022, Utah Governor Spencer Cox signed the Utah Consumer Privacy Act (UCPA) into law, adding Utah to the list of US states with […]
February 2, 2023
The Colorado Privacy Act (CPA) was officially enacted in the state of Colorado on July 8, 2021, following the signing of the bill by Governor Jared […]
February 1, 2023
On May 10, 2022, Connecticut made history as it became the 5th state in the US to enact comprehensive consumer privacy legislation. This was made possible […]
January 31, 2023
The landmark California privacy law, one of the more robust examples of privacy legislation in the United States, has been in effect since 2018. A set […]
January 31, 2023
In this article, we will explore the various consent models, particularly the opt-in vs. opt-out models, and examine how to ensure compliance with different privacy regulations.
January 26, 2023
When it comes to handling personal data, marketing experts have a lot to keep in mind. Privacy regulations require organizations to determine the legal basis for processing individuals' data. One of the most common and flexible legal bases for processing data is "legitimate interest."
January 25, 2023
While PI and PII may seem similar at first glance, they have distinct meanings and implications for data privacy and business owners must have a clear understanding of these terms in order to ensure compliance with data privacy regulations.
January 24, 2023
With data privacy violations making headlines left and right, it's clear that not all companies are taking the necessary steps to protect our information. So, what's the solution? Enter privacy by design.