March 8, 2024

A Business Professional’s Data Breach Response Checklist

Regardless of your role during a breach event, knowledge, and preparation are key to your ability to make insightful contributions to the process. To help with this, use our checklist to prepare for a data breach, navigate the aftermath, and reduce future risks.

March 1, 2024

Experts Weigh In: Incorporating Privacy into Your Marketing Automation

When your advertising campaigns use marketing automation systems, how can you implement privacy best practices from the very beginning? Here’s what seven marketing professionals have to say.

February 26, 2024

Data Privacy Strategies for Marketing Professionals

With privacy awareness at its peak, customer expectations have evolved significantly. How should your business respond to these evolving dynamics? The answer lies in examining the heart of modern privacy legislation: consent.

February 12, 2024

A Marketer’s Guide to Data Privacy: Understanding Legitimate Interest

Most privacy laws also allow for a more indirect approach to establishing a legal basis for data processing. One particular legal basis appears in several of these laws, though its name is specific to the GDPR: legitimate interest.

February 2, 2024

An Introduction to Privacy Compliance for Marketers

Data fuels personalized user experiences, drives effective marketing and sales strategies, and provides valuable insights into user behavior. However, this power comes with a significant responsibility. For marketers, understanding and implementing privacy compliance has become essential.

February 1, 2024

The EU AI Act: An Overview

In an era where AI is reshaping the global landscape, the European Union stands at the forefront with its revolutionary approach to AI legislation.

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