Businesses can no longer afford to snap up as much customer data as possible. With the introduction of extensive privacy laws, your organization has to be […]
The entire EU digital advertising ecosystem may soon be disrupted. TechCrunch published an excellent article on how the IAB Transparency and Consent Framework is likely to be […]
On November 1, 2021, China’s first comprehensive privacy law—the PIPL (Personal Information Protection Law)—went into effect. Chinese users account for nearly one-fifth of internet users around […]
No business owner likes to think about the possibility of their data security system being compromised. Unfortunately, as companies from CVS to McDonald’s have discovered, it […]
Amazon may be forced to pay a significant fine for alleged violations of GDPR principles. Citing allegedly improper collection and use of customers’ personal data, CNPD […]
Earlier this year, Virginia passed a state privacy law set to take effect in January 2023: the Virginia Consumer Data Protection Act, or CDPA. Anyone familiar […]
The GDPR and similar privacy laws around the world placed new pressures on business leaders. Marketing leaders now had to worry not only about attracting new […]
Post-GDPR Email Marketing Tips Any business with customers in Europe knows the restrictions of the GDPR all too well. Some don’t give it nearly as much […]
Leverage Privacy as a Competitive Advantage According to a Cisco survey, 32% of respondents said they would choose another provider if they were uncomfortable with a […]
As details of the GDPR became more widely known, companies around the world that had previously feared losing business in Europe began to relax. The new […]
P’s of Marketing If you are a marketing professional, you’re familiar with the five P’s of marketing: product, price, placement, promotion, and people. But now there’s […]