2023 was a busy year for data privacy! As we move forward into 2024, let’s take some time to look back on the changes that will follow us into the new year.
As technology changes, so does its approach to data management—or mismanagement. Significant developments in 2023 promise to have long-lasting consequences as 2024 kicks off.
We asked five data privacy experts what simple and immediate changes they recommended a marketing team make to prioritize customer privacy without compromising marketing campaigns. Here’s what they told us.