News and Articles

May 13, 2021

Data Segmentation and Privacy: How 4Segments Can Help

A quick Google search of “marketing tools” turns up a staggering list of results. From keyword resources to social media scheduling software and much more, there’s […]
May 6, 2021

Reinventing Marketing Offers in a Privacy-Conscious World

The GDPR and similar privacy laws around the world placed new pressures on business leaders. Marketing leaders now had to worry not only about attracting new […]
May 5, 2021

Post-GDPR Email Marketing Tips

Post-GDPR Email Marketing Tips Any business with customers in Europe knows the restrictions of the GDPR all too well. Some don’t give it nearly as much […]
April 28, 2021

How to Leverage Customer Relationships for Increased Revenue

Companies that put all their money into advertising and sales may be missing a potentially valuable source of revenue. You have an additional option to maintain […]
April 16, 2021

A Basic Privacy Laws Comparison

Customer data is the lifeblood of a company’s marketing strategy. But while marketing departments want to collect as much data as they can and use it […]
April 5, 2021

Leverage Privacy as Competitive Advantage

Leverage Privacy as a Competitive Advantage According to a Cisco survey, 32% of respondents said they would choose another provider if they were uncomfortable with a […]