Marketing wants to use collected data to its fullest potential for as long as possible. Legal leans towards playing it safe. Is it possible for these two departments to work together?
Are consumers really aware of, and concerned with, how their personal data is used by companies? Perhaps unsurprisingly, the answer is a resounding yes.
A DSAR is a request made by an individual, also known as a data subject, to a company or organization, asking for access to the personal data that the company holds about them. Today, we’ll be looking at how the DSAR process works and what it might cost your company.
Once implemented, a DSAR (data subject access request) system can take several forms. Let’s look at the four most common: fully manual, workflow-driven manual, hybrid workflow, […]
Privacy laws were designed to balance companies’ needs for marketing information with the customers’ rights to privacy. Exercising this right can take a variety of forms. […]
Increasingly, privacy must be more integrated and a higher priority. To see what this should ideally look like, let’s take a look at a principle known as “Privacy by Design”.