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July 3, 2024

7 Reasons to Prioritize Data Minimization in Privacy-First Marketing

Data minimization helps with more than basic legal compliance. It is a critical step whether your company wants to lessen the impact of a potential data breach, prioritize customer trust, or follow privacy laws as strictly as possible. Today, we’re looking at what seven industry experts have to say on the role of data minimization.
June 24, 2024

Changing Privacy Laws & How to Keep Up

Massive fines levied against well-known companies prove that officials take privacy laws very seriously and do all they can to hold companies accountable. But the constantly shifting legal landscape presents a challenge to anyone trying to stay compliant. How can you keep up with changing privacy laws? Let’s look at a few basic steps to take.