April 18, 2023
Once implemented, a DSAR (data subject access request) system can take several forms. Let’s look at the four most common: fully manual, workflow-driven manual, hybrid workflow, […]
April 18, 2023
Privacy laws were designed to balance companies’ needs for marketing information with the customers’ rights to privacy. Exercising this right can take a variety of forms. […]
April 18, 2023
Increasingly, privacy must be more integrated and a higher priority. To see what this should ideally look like, let’s take a look at a principle known as “Privacy by Design”.
April 4, 2023
In the face of mounting concerns about the privacy and security of users' data on social media platforms like TikTok, the US Congress seemingly has two primary options. Let's take a look at each.
March 30, 2023
Data quality is central to marketing's ability to create targeted campaigns and personalized experiences. Here, we examine the relationship between marketing, data quality, and privacy.
March 15, 2023
Since customers no longer want to hand out large amounts of personal information, how can you continue using CTAs effectively? One answer comes from a concept cemented in the GDPR: legitimate interest.