The Children’s Online Privacy Protection Act (COPPA) requires businesses to adhere to very strict and specific rules when collecting, using, or disclosing personal information from children under the age of 13. Marketing professionals absolutely need to understand the law’s implications and how to navigate them effectively.
Your company should not be on someone’s mental list of untrustworthy businesses. But how do you prove you can be trusted? By letting customers make important decisions about their own data through a single online portal known as a trust center.
When your email list isn’t growing, it can be tempting to purchase email addresses from list vendors so you can get your marketing campaign underway. But like any opportunity that sounds too good to be true, the risks far outweigh the benefits.
4Comply makes gathering privacy-related activities easy for legal teams to review and use as evidence in response to a complaint. The legal activities vault automatically records a detailed log of every legal action taken to fulfill rights requests and manage consent and permissions. Learn more here.