Companies that put all their money into advertising and sales may be missing a potentially valuable source of revenue. You have an additional option to maintain customer connections and increase sales: leveraging your relationship with existing customers. Even the strictest privacy laws allow you to contact leads who have demonstrated a strong interest in what you have to offer. And the longer you can keep a conversation going, the more likely you are to be rewarded with a purchase—or even a long-term loyal client that will spread the word about your company!
Happy customers are far more likely to leave a good review, recommend you to a friend, or help you out in some other way! But don’t forget that preexisting customers are likely to buy from you again if they like what you have to offer. Even if you don’t get a new client out of the deal, retaining a particularly profitable one can be just as good.
A few ways to leverage customers include:
Leveraging customer feedback is a relatively untapped source of potential promotions. Don’t ignore it!
Existing customers who appreciate your products or services will spend more money with you. Especially appreciative customers will happily encourage a friend to check you out or share their success story with you for promotional purposes. And in an increasingly competitive world, every potential avenue for marketing should be explored. How are you leveraging your customers?
Finally, remember it’s not just products or services that make customers happy with you. Professional communication that plays to their interests goes a long way. If you’re struggling to determine who needs communication and when, based both on local privacy laws and the customer’s own interest, we can help! Our privacy compliance software, 4Comply, will keep your customer communication plan profitable and legally viable. Get in touch today to learn more and get on the path to higher profits.
This blog post is an excerpt from our white paper “Reinventing CTAs in a Privacy-Conscious World”. Download and read the full white paper here.